Making the Valuable Visible
On 3 August 2023, we successfully hosted the webinar "Making the Valuable Visible," with speaker Vijey Ananda, Partnership Director at EverEdge Global. The webinar centered on the theme of intangible assets—a topic profoundly relevant to the sphere of internal audit. With the importance of intangible assets becoming increasingly pronounced, the event garnered a diverse audience of over 170 participants hailing from Singapore and various global locations.
In the rapidly evolving business landscape of today, intangible assets such as data, brand, relationships, and intellectual property have emerged as essential drivers of company value and competitive advantage. Vijey gave an introduction to intangible assets, highlighting their significance and direct influence on businesses. The participants gained insights into the intrinsic link between intangible assets and a company's overall value and competitive standing. Through real-world case studies and industry illustrations, Ananda provided guidance on assessing and articulating the value of diverse intangible assets. These encompassed data, confidential information, software, and brand identity.
The webinar resonated positively with attendees, evident from the participation and numerous questions raised during the interactive Q&A segment.
